Piramal Realty promotes affordable housing

Executed by MOMS agency, the brand targets Mumbai city through key arterials routes, highway and junctions

Piramal Realty recently launched a Mumbai exclusive OOH campaign to promote its premium residential property at Mahalaxmi, available at affordable prices. MOMS Outdoor Media Solutions planned the campaign using its in-house planning tool View on Street.

The specialist agency executed the campaign on the arterial routes of the city. The creative featured call to action.