Pepsi Black makes a big splash on Rapid Metro

The brand tells the target audience its ‘Well Worth The Wait’ for the zero calorie Pepsi variant; board the Rapid Metro train to strongly position the offering among the young commuters in Gurugram

In keeping with the popular demand for low-calorie (diets and lights) sparkling drinks, Pepsi has introduced a new zero calorie variant Pepsi Black. Further, the brand has executed an attractive OOH campaign featuring exterior wrap of Rapid Metro rakes in Gurugram, as well as in-train advertising on the same network.

The new variant launch is a part of the brand’s plan to intensify focus on health and nutrition, reduce sugar content in beverages.

Through the Metro branding with ‘Well Worth The Wait’ writ large on the creative, the brand has sought to fully leverage the moving billboard that is visible to the large target audience that dwells and work in the cyber hubs and youth hangouts.