By: M4G Bureau
Last updated : February 05, 2019 2:41 pm
The brand has initiated a major cleanliness drive using key OOH formats at the Kumbh Mela
Driving home the need to keep the surroundings clean in order to preserve the sanctity of the place, the leading bathroom products brand has gone all out with focused messaging on hoardings endorsing cleanliness across Prayagraj. The brand has used the message of ‘Shudhh Shuruwat’ urging pilgrims to start making hygiene a part of their life, beginning with the Kumbh Mela.
The awareness campaign is being displayed at key locations such as bus stops, railway station, etc. of the city and also at small and medium eateries (‘dhabhas’).
Parryware has also taken an initiative to clean up the river by deploying boats for clearing the garbage on the river banks and reducing pollution.
“Additionally, we could connect well with people with our message to attain holiness through cleanliness and water conservation. We participated in a big way in cleaning the Ganges in this hour of need. We distributed relevant articles like water cans, towels, caps, shirts, bed sheets etc. with the message to re-iterate Swachh Bharat Mission/SwachhKumbh. We are glad that we could contribute to this great festival,” said Ranganathan.