By: Bhawana Anand
Last updated : June 19, 2019 10:31 am
Xiaomi India goes live with its popular ‘Note Kiya Jaye’ campaign on OOH
OMI used its proprietary tool ‘SHARP‘ which utilizes Machine Learning to deliver AI optimized recommendations where the media units were collated basis TG specific touchpoints. The plan included the media assets with a blend of standalone sites and some cluster sites with the aim to break the clutter.
‘Note Kia Jaye’ campaign has been live for over a month at over 200 premium media assets spread across Billboards, Wall Wrap, Façade, Foot over Bridge, Gantry and Metro pillars. These media sites were picked at all important routes, districts, colleges, malls etc of key cities in India like Mumbai, Bangalore, Delhi NCR, Hyderabad, Kolkata, Chennai, Ahmedabad, Pune along with some Tier 1 and Tier 2 markets like Jaipur, Coimbatore, Patna, Chandigarh, Cochin.
Speaking on this, Karan Shroff, Head – Brand Marketing, Xiaomi India said, “At Xiaomi, we ensure that each marketing campaign is simple, with local insights and highlights the KSP of each product. We wanted to ensure that the KSP which is the 48MP beast gets the most optimized visibility across all sites. The campaign for Redmi Note 7 Pro has got a very good impact on OOH. The OMI team devised a media plan that helped us get good visibility and TG apt locations.”