Nippon Paint portrays TN culture in all its resplendence

Nippon Paint (India) has opted for a complete wrap of Southern Railways’ Shatabdi Express that runs between Chennai and Coimbatore train covering a distance of 497km, using imageries of Tamil Nadu’s rich culture

Leading paint brand Nippon Paint has opted for a complete wrap of Southern Railways’ Shatabdi Express that traverses between Chennai and Coimbatore train covering a distance of 497 km. The paint major has used imageries of Tamil Nadu’s culture and monuments in the creatives. The branded train was flagged off from the Chennai Central Railway Station by a senior official of Southern Railways, Mahesh Anand, President, Nippon Paint (India) Private Limited, Decorative Unit, and Mark Titus, General Manager, Marketing, Nippon Paint (India) Private Limited, Decorative Unit.

Commenting on this branding initiative, Mahesh Anand said, “As a company and a brand firmly rooted in Tamil Nadu with a strong manufacturing base in Chennai, we celebrate and closely identify ourselves with the rich culture of the state and its people. We thank Southern Railways for giving us this fulfilling opportunity to beautify train travel experience, and make it enjoyable.”