Medlife says aloud #LafadduMatBano

Boman Irani and Varun Sharma as the comical father-son duo have been featured on large-size formats in Delhi and Mumbai markets

As per their 360-degree brand campaign, Medlife, the one-stop online healthcare platform and e-pharmacy, had made its presence on OOH media with its ‘Lafaddu Lal’ campaign. Boman Irani and Varun Sharma as the comical father-son duo have been featured on large-size formats in Delhi and Mumbai markets. The hashtag #LafadduMatBano has been given a larger than life platform on hoardings.The campaign is also deployed on bus shelters, and other media.

 e-pharmacy brands are taking to the OOH route in significant ways to build their customer base.