Kotak’s 811 campaign arrives on OOH medium

Executed by Kinetic India, the campaign is designed with short-term, high impact strategy for 10 days

Kotak Mahindra Bank (Kotak), which had announced the launch of its campaign #IndiaInvited for 811, has also arrived on OOH medium. The campaign is designed to promote the service of anywhere, anytime digital bank account. Targeting the diversity of India, the large-size format showcases the people of different castes and creed wherein the communication remains the same. The OOH duties of the campaign have been handled by Kinetic India.

The OOH campaign has been designed in sync with mainline communication showcasing Ranveer Singh on billboards entertaining his companions on boards and roads. As per the sources, the campaign is meant for 10 days of duration but is spread in high volume to create a short burst on OOH.