By: M4G Bureau
Last updated : November 29, 2018 3:38 pm
Cineplex brand INOX has taken up stadium branding at the Football Clubs in Mumbai, Pune and Goa
The brand has taken a variety of advertising spaces, including screen display where quick brand clips are being played on the huge stadium screen. There is also branding done on the chairs of different stands to catch the attention of the football lovers in close proximity.
INOX has lately been found experimenting with varied marketing activities, such as airport branding and flash mob inside their theater premises.