ICICI Prudential Life highlights iProtect Smart

Taking a cue from its TVC, the brand has taken the OOH route to educate the masses about their new term life cover plan

ICICI Prudential Life Insurance has launched a new multimedia brand campaign to highlight its top-selling term-plan — iProtect Smart. The campaign highlights the fact that the product not only offers life cover that secures one’s family but also gives an option to cover oneself from 34 critical illnesses; thus making it an ultimate protection plan. The campaign showcases how iProtect Smart, a term life cover plan also offers a living benefit for the policyholder – a 34 Critical Illness Cover which provides the claim amount upfront on detection without any bills or hospitalisation.

ICICI Prudential Life has engaged noted actress Konkona Sen Sharma as the brand ambassador to take the key campaign message to a wider audience.

ICICI Prudential Life Insurance Executive Director Puneet Nanda has said, “We, at ICICI Prudential Life, have always believed in offering unique products that help to secure the lives of the policyholders and their dependents in every way.”