By: M4G Bureau
Last updated : December 05, 2017 6:53 pm
Laqshya Solutions planned and executed the multi-city campaign using over 150 key sites
The month-long campaign focused on the multiple touchpoints promising the most impactful congregation of TG. The media picked were mapped in place to get the best setting to reach out on scale and influence. More than 150 panoramic sites were handpicked to magnify the campaign’s reach.
The selected media units looked compelling with the simple yet striking brand message ‘Sensitivity Relief and Natural Whiteness, I got both’ that were intelligently planned keeping in mind the traffic and audience movements. The communication kept hitting them on every arterial routes superimposing the brand and their message.
Speaking about the campaign’s success, Atul Shrivastava, Group CEO, Laqshya Media Group said, the campaign is undoubtedly the most visible brand in the outdoors these days. We are extremely proud to have associated with them on their OOH campaign for Sensodyne Whitening. The brand has been a synonym with sensitivity and to bring the other USP to life, we worked on a visually gigantic theme by picking the best media units that can guarantee eyeballs. We offered them nothing but the best. Our team has not just delivered them a successful campaign that’s high on visibility but, a strategy evolved media plan that would keep the buzz ongoing for long.”