Grandmaster Vishwanathan Anand to be seen on billboards promoting Vodafone RED

The 4-week marketing plan, which started with TV, will approach OOH in the coming days with the new brand ambassador

To showcase its differentiated and innovative postpaid proposition, Vodafone India has roped in Grandmaster Vishwanathan Anand to promote Vodafone RED - India’s smartest postpaid choice. Under the RED bouquet, Vodafone recently introduced the smartest postpaid plans offering world’s best entertainment with free subscription of Amazon Prime and Vodafone Play; Complimentary Mobile Insurance for smartphones up to 2 years old and Free International Calling & Roaming. Additionally RED Postpaid comes with Lowest Bill Guarantee that ensures customers are assured of never facing bill shocks. The 360-degree high decibel campaign has been conceptualised by Ogilvy & Mather India. Presenting a holistic marketing mix, the 4-week long campaign will connect with customers across diverse mediums, including OOH.

Grandmaster Vishwanathan Anand will be seen making some smart moves, endorsing Vodafone RED. The campaign will focus on the key differentiators of Vodafone RED like Entertainment, International Roaming, Complimentary Mobile Insurance and Lowest Bill Guarantee across TV, Print and Digital media.

Speaking about the latest effort to delight the consumer, Siddharth Banerjee - EVP, Marketing, Vodafone India said, “Latest Vodafone RED is a lifestyle enabler of a new-age postpaid consumer, addressing their passion points like entertainment, travel, devices, shopping, family & tension points such as billing. This campaign aims to position Vodafone RED as India’s smartest postpaid, enabling our existing and new customers to make a smartest choice. We are glad to have chess champion and youth icon Vishwanathan Anand on board, who best fits the proposition of India’s smartest postpaid.”