By: M4G Bureau
Last updated : April 03, 2018 11:56 am
The tourism body rolled out the ‘Go Kerala’ campaign in the UK with full wraps of 5 double-decker buses plying on Central London roads.
The 'Go Kerala' hashtag was writ large on the creatives that adorned the buses. The creative also showcased the state’s water bodies, houseboats, and kathakali.