Last updated : December 05, 2017 6:53 pm
Times OOH builds the fitness gadget firm's OOH presence in the metro cities
“Being a leader in the GPS industry, our focus and objective was to make common people aware of GPS and its role in day-to-day life. As fitness and wellness activity is a booming sector in India, we wanted to educate people on the importance of using GPS to track their daily activities (such as steps taken, calories burnt, intensity workout, floors climbed and sleep monitoring). The idea was to promote healthy and active lifestyle and this was the reason behind our tagline “Beat Yesterday”, which means to compete yourself on daily basis to be the most healthy and active person. Hence to promote this, we launched the outdoor campaign with Times OOH in Tier I cities. We look forward to repeating this campaign in the coming months”, said Siddharth Soni, Marketing Manager, Garmin.
Nishith Varshneya, AVP - Key Account Management, Times OOH, said, “OOH media ties in perfectly with the campaign’s objective of promoting fitness by targeting consumers who are on-the-move. With the trend of healthy lifestyles and fitness on the up-tick, OOH serves as an ideal medium to target the in-trend, tech savvy and image conscious audiences, wherever they are. We are indeed proud to partner with Garmin and promote healthy living across our properties and other cities.”