By: Bhawana Anand
Last updated : April 18, 2018 1:32 pm
The building wrap, executed by Organized Outdoor Options, gives Fortune brand a massive 12,000 sq. ft brand display that could possibly put in the shade any other brand display in its vicinity
The building wrap, which could be among the largest such displays anywhere in the country, featured the brand ambassador Akshay Kumar promoting Fortune refined soyabean oil and basmati rice.
The entire display execution entailed six installers installing 6,650 sq. ft of 3M vinyl in about 26 hours. The brand opted for two media SAV on one side and one-way vision on the other, so that natural light can pass through the glass facade.
Commenting on the building wrap, Rohit Markanday, Head – Trade Marketing, Adani Wilmar, said the disruptive brand display will leave a lasting impression in the minds of the TG and added that plans are afoot to introduce similar displays in other cities. “If we get vantage locations and value for money deal, we will go for it. We have asked our solution providers to share these kinds of sites in mini metros”, said Rohit.