‘Experience Axis’ amplifies the joy of shoppping

The campaign, featuring Axis Bank brand ambassador Deepika Padukone, highlights the offers attached to the bank’s credit & debit cards

Axis Bank, country’s third largest private sector bank, has launched a new campaign ‘Experience Axis’, featuring its brand ambassador Deepika Padukone. The bank showcases a range of offers on their credit and debit card bouquet, through a 360-degree advertising campaign in which OOH is an integral part. The campaign showcases Deepika Padukone in candid moments. She is seen experiencing shopping and dining privileges that Axis Bank cards uniquely have to offer.

Speaking on the launch of the campaign, Asha Kharga, CMO, Axis Bank said, “‘Experience Axis’ is a single unified idea that ties all the value offerings on cards across shopping, dining and travel. It elevates the brand imagery by focusing on experiences rather than just deals. It aims to differentiate us in a category where discounts and cashbacks are the reigning language and build usage and preference for Axis Bank Cards. The monochromatic treatment coupled with Deepika’s playful charm also makes the films a clutter-breaking visual delight.”

The OOH mandate for this campaign is handled by Brandscope India.