Exide shines bright on OOH canvas ahead of Diwali

The campaign, executed by Kinetic India, has hit key markets -- Delhi, Bengaluru, Kolkata, Hyderabad, Ahmedabad, Chandigarh and Pune

‘Light up the way this Diwali’ calls out the latest outdoor campaign that has been launched by Exide in 7 cities. The campaign, executed by Kinetic India, has hit key markets -- Delhi, Bengaluru, Kolkata, Hyderabad, Ahmedabad, Chandigarh and Pune. The brand has used LED lighting on the OOH markets very creatively to convey the messaging ahead of the festival of lights, while also highlighting the brand’s illuminating product offering.

Commenting on the campaign, Charanjeet Singh, Co-CEO, Kinetic India, said, “Exide brings the joy of Diwali through a unique proposition of innovative billboards across seven cities – these innovative billboards are a perfect combination of strategic placement and innovative integration which gives a complete feel of festivity. Billboards are decorated and talk about how Exide connects with Indian consumers. We are delighted to partner Exide on this festive campaign rollout across multiple towns.”

The innovation has been designed with LED and acrylic LED boxes. The micro details are highlighted with LED lights with synchronised movements.

The campaign had to be launched in all the target cities at a go and the agency had all of one day to do so. “We are glad that we could be instrumental in conveying the message to Exide consumers.

This was the result of resolute teamwork and I am happy with the result,” said Rajeeb Bhattacharya – VP, Kinetic India.