By: M4G Bureau
Last updated : December 05, 2017 6:53 pm
Laqshya Solutions planned and executed the 60-day campaign using a gamut of OOH formats
Commenting on the success of the Campaign, Jalaj Pathak, Vice President, Laqshya Solutions, said, “We are extremely pleased to be associated with EpicTV. The crux of the channel’s ethos lies in exploring India’s untold stories, facts and possibilities and we are happy to have embarked on an outdoor route to showcase their new shows, new seasons and the brand new avatar to a wider audience in Mumbai & Delhi.”
“We had a task to deliver by being present at all key pockets and ensuring a no-miss visibility for them. I am happy that the team has ensured the same by working on a strategy backed plan for them. The main focus of our campaigns was to reach the TG seamlessly and create maximum Impact on the viewers. We have been hearing some fantastic reviews from our Industry partners and the TG regarding the campaign. I am sure it would continue to stay noticed and will build a larger base of viewership going forward for our client.”
Speaking on the campaign, Atreyo Mukherjee of Epic Channels, said, “The channel is extremely satisfied with the OOH plan proposed and executed by Laqshya Solutions. The eye-catching media units are doing complete justice to the content we have to offer. The idea was to create a buzz about the new shows and grab the attention which we have been successful in doing. The team at Laqshya is managing our campaign as an extension of our team and they have displayed perfect planning and execution based on our brief.”