By: Pray Jani
Last updated : December 13, 2019 2:40 pm
Havas Media handled the responsibility to communicate the dates of the sale with an alarming OOH campaign
To create a big buzz about the offer in a short span, an outdoor campaign has been executed Outdoor duties to make the announcement.
Mumbai, Kolkata, Chennai and Hyderabad enabling the campaign to stand out in the crowd amidst a lot of clutter already.
Havas made use of a good mix of large sized media units like Hoardings, Foot over Bridge with a mix of Ambient Media like Building facades in corporate hubs to Mall Facades,
Youth Hangouts and LED’s etc. to reach out.
48 stands out in every location, on every format, and the red background simply makes the town go red with the colour of Emirates.
the medium has the capability to outperform. And Emirates has successfully applied this mantra by putting their brand offers at the right location at the appropriate time,” says Ankit Rastogi, Jt. Managing Director,
Havas Media Active.