Delhi IPL team goes all out with new branding

The hard-to-miss campaign has been executed by Laqshya Media and rides high on Shikar Dhawan

Recently revamped Delhi IPL Team, now known as Delhi Capitals, seems to be fast gaining recognition for its new identity through an innovative OOH campaign. Spotted by Media4Growth team, the star of the new innovation is a giant cut-out of ace cricketer Shikar Dhawan.

The innovation is clean with the focus being primarily on the player, the team logo and tagline. Exclusively launched in Delhi, the campaign has been deployed on close to 135+ units were a bouquet of formats has been incorporated such as Metro Train Branding, Bus Branding, BQS, Billboards, Pillars, Hoardings and Unipole. The campaign has been executed by Laqshya Media.