Decathlon on an OOH drive in Kolkata

The brand is promoting its new store launch in the city

Sports and accessories store chain Decathlon has taken the OOH route to promote the launch of its store at Sector V of Salt Lake in Kolkata. Like their industrial unit at Uluberia in West Bengal, this store too houses everything, from bicycles and trampolines to camping tents, hiking boots, backpacks and gym accessories, totally comprising some 5,000 products. The brand has mainly used large formats to drive home the message.

This store is opening on January 6.