Security solutions brand CP Plus has launched a new two-month outdoor campaign titled'Uparwala Sab Dekh Raha Hai'. The campaign is writ large on the DND Flyway in Delhi NCR.

The brand CP Plus has been innovatively highlighted on the sites with backlit acrylic letters; a 3D effect has been given to the security cameras using a cut out with a halo effect.

About the campaign, a CP Plus spokesperson said: "CP Plus, India's No.1 CCTV brand, initiated the campaign to establish optimum connect with consumers in all spheres of life and to bring forth the aspect of affordability - that security solutions are affordable and they are not just meant for government and corporates alone.”

"The entire operations went on smoothly with only one hiccup in the shape of late permission from DND authority to carry out the innovation. Especially noteworthy is the way Admiles took effort to showcase our product which resulted in creating a huge recall value for our brand,” the spokesperson added.