Last updated : December 05, 2017 6:53 pm
"Ecosys OOH adopted a centripetal strategy for the campaign execution in key Gujarat citiesâ€
Ecosys OOH had the media task of reaching the right households that are in consonance with the very ethos of the show. Commenting on the media strategy adopted, Hardik Kapdi, Managing Partner and Trading Lead, Ecosys OOH commented, “Being an avid follower of the show myself, I inspired my team to look for inspiration from the show itself. The uniqueness of this plan was the centripetal strategy that was adopted leading to an inclusive oriented media deployment of billboards that are in tandem with the essence of the show”.
Commenting on outcome of the campaign. Sujit Banerjee, CEO & Director Ecosys OOH, opined "We are thrilled to be partnering Colors Gujarati. Gone are the days when OOH media planning was based on gut feel and guesstimates. At Ecosys OOH we strive to be ahead of the curve by looking for inward brand inspiration with overall environmental and societal perspective.”