By: M4G Bureau
Last updated : July 05, 2018 10:45 am
An innovative tea-kettle distributed at tea stalls popular with the workers generates wi-fi that is then made available to them for free
To address this issue, Chakra Tea, a popular brand from central India, has launched an initiative called, Chai-Fi. The initiative brings moments of joy to the tea-breaks of these workers by adding 'wi-fi' to their lives.
As part of the initiative, Chakra Tea, along with Dentsu Webchutney, has designed and launched an innovative tea-kettle that is now being distributed at tea stalls popular with the workers. As the kettle is heated to make tea, it also generates wi-fi that is then made
Sudesh Samaria, Co-Founder and Chief Creative Officer, Dentsu Webchutney, said, “Tea is such an integral part of our lives that it is difficult to think of it in a new light. Our team identified an opportunity in the tea-breaks and made these breaks even more refreshing by creating a tea-kettle that generates wi-fi when heated. We call it Chai-Fi.”
“The category is dominated by big names. For brand like us to stand out, innovation is critical. Chai-Fi is one such innovation. It brings joy in people’s lives while opening up a world of possibilities,” added Priyank Khandelwal, MD, Chakra Tea. For the record, Chakra Tea is deploying more tea-kettles as the campaign continues to create a positive buzz in the community.
“Right technology can solve all our problems, big or small. Chai-Fi is a simple yet innovative idea that combines the trend of free wi-fi with human desire of information and entertainment,” said Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney.
Chai-Fi seems to also answer the question of last mile connectivity. It holds the promise of bringing more people to the internet while serving as a model for more such innovations.