Central Mall hits the streets of Kolkata to strike an instant chord with consumers

The campaign was rolled out in two phases - a teaser followed by the full-fledged campaign

Central Mall, a lifestyle retail brand of Future Group has established a large footprint in Kolkata with a lavish arena that offers over 1,000 best brands to choose from. And to build a resounding buzz around its Kolkata presence, Central Mall rolled out an OOH campaign covering key parts of the city. The retail major first launched a teaser campaign that was followed by the full-fledged reveal campaign.

In keeping with the expansive objectives of the campaign, Central Mall engaged OAP, Kinetic India and Madison for the rollouts. Every single iconic junction of Kolkata was covered by the campaign that received the consumers with the message of “Nomashkar Kolkata”.