In the 8th season of IPL series, CASHurDRIVE Marketing Pvt. Ltd has once again bagged the exclusive rights for outdoor advertising for team Kings XI Punjab. It is the second time that the non-traditional advertising agency has been titled as the team's Official Outdoor partner. The company has been handling the entire OOH media solutions for the IPL team.

"We are excited to announce our renewal of relationship with team Kings XI Punjab. CASHurDRIVE believes that profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them. It was a wonderful experience working for them and we are very optimistic about team's victory this time,” said the CEO Raghu Khanna.

A conventional OOH campaign has already been up showcasing few team members and a copy stating'Roar with a Thousand Lions' & The Lions are Home'. Also, an attractive tagline is being used along with the team logo i.e.'Live Punjabi, Play Punjabi'.

The media agency provides complete outdoor solution and holds the rights for advertising the IPL franchisee on leading cab fleets like Meru & Mega Cabs.  Nitesh Nagpal, Business Head, CASHurDRIVE, believes the firm's hard work has paid off.'We are very pleased to seize the opportunity.”