Campus Shoes takes big strides on Delhi OOH landscape

Targeting the youth audience, two different creatives have been used to connect with male and female audiences.

Campus Shoes launched an OOH campaign in Delhi NCR market to showcase its brand offerings and thereby drive sales. The campaign has been largely deployed on hoardings and BQS. Targeting the youth audience, two different creatives have been used to connect with male and female audiences.

Down the years, the brand has made OOH advertising an essential part of their marketing strategy as the brand has been using out of home channels for to strengthen its brand positioning, recall in the market as well as enhance its trade in the capital city.