Consumers are seen to be increasingly opting for natural foods, particularly in the larger cities. To cater to this emerging demand, ITC Foods has introduced its'B Natural' fruit juice offerings. And to take the offerings closer to the consumer, the foods major rolled out an impactful OOH campaign themed'Blast of Taste'.

Leading OOH firm Crossroads has executed the'B Natural' OOH campaign in Bengaluru. The launch campaign, spread over 21 days, has been planned, designed and executed in a highly creative fashion, at locations that see high movement of the target audience.

Lokesh Kumar, Director, Crossroads, told Outdoor Asia that the objective of the campaign was to create a'Blast'. The OOH firm therefore focused upon creating high frequency at key target group touchpoints.

Crossroads used spectacular LED-based dynamic billboards to make a big impression on the OOH audience. Among other media properties, the firm also creatively used gantries and bqs to deliver a huge'Blast of Taste'.