ALTBalaji hails 20,000 auto rickshaws to promote Ragini MMS Returns

ALTBalaji has embarked on an interesting marketing initiative by using auto-rickshaws to promote their digital show across North and West India

Makers of Ragini MMS Returns are leaving no stone unturned to promote their ‘horrex’ digital show. ALTBalaji has embarked on an interesting marketing initiative by using auto-rickshaws to promote their digital show across North and West India.  Racy lines like “Ragini ka Naya MMS Dekha Kya?” has been plastered on the back of 20,000 auto-rickshaws across Mumbai, Delhi, Indore, Bhopal, Lucknow, Gwalior, Kanpur, Chennai, Agra, Bengaluru and Pune.

First look, teasers and trailers have already piqued audience curiosity across various online and offline platforms and the auto-rickshaw branding activity are meant to further add to Ragini MMS Returns rage. This strategy has been planned, keeping in mind the high usage of internet across Western and Northern belt of India.

Commenting on the auto-rickshaw branding activity to promote the digital show, Manav Sethi, CMO, ALTBalaji said,“ Within 6 months of the launch, ALTBalaji has become India’s no.1 repository of original, unique and edgy content. We have ensured that its digital extension, Ragini MMS Returns, is a right mix of edgy content, rich talent and a marketing strategy that will create strong visibility for the show. Auto-rickshaw branding activity is an initiative that is sure to capture attention and intrigue individuals across key cities and maximum internet consumption regions.”