Campaigns

Hyundai unveils unique LEGO installation in Gurugram to promote Hyundai Exter

The installation is up at the busy Cyberhub

Published

August 22, 2023

Hyundai has launched a large outdoor LEGO installation showcasing the company‘s latest car model Hyundai Exter. Located at Cyberhub in Gurugram, the LEGO installation is in the form of a billboard made of 3,02,406 individual LEGO bricks.

Hyundai OOH campaign

Reports suggest that the installation took 1,200 hours of creation and four days for the putting it up.

Financial Express quoted Virat Khullar, Vertical Head, Marketing, Hyundai Motor India Ltd., as saying: “This installation takes centre stage in our Hyundai Exter launch campaign, redefining outdoor marketing and brand connection.”

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