Saturday, July 02, 2022

Advertisement
Home » Campaigns » HMSI ‘Honda Homecoming Fest’ shines the light on owners of CB350 series
HMSI ‘Honda Homecoming Fest’ shines the light on owners of CB350 series

By M4G Bureau - April 26, 2022

Drawn from the legacy of Global Honda Homecoming event conducted in Kumamoto Factory (Japan), the event applauded the Homecoming of Honda’s iconic H’ness CB350 and CB350RS.

Welcoming customers to the birthplace of H’ness CB350 and CB350RS, Honda Motorcycle and Scooter India organised first-of-its-kind customer appreciation event at their Global Resource Factory in Manesar, Haryana called “Honda Homecoming Fest” celebrating H’ness CB350’s first anniversary.

Drawn from the legacy of Global Honda Homecoming event conducted in Kumamoto Factory (Japan), the event applauded the Homecoming of Honda’s iconic H’ness CB350 and CB350RS.

The Fest received an overwhelming response from more than 2,000 owners of CB350 series, registering on a specially designed online registration platform across India.

The group of 120 riders were given a special welcome by HMSI’s management, dealers and spectators at the venue.

Welcoming the riders on the event, Atsushi Ogata, MD, President & CEO - Honda Motorcycle & Scooter India said, “HMSI is delighted to organise first of its kind Honda Homecoming Fest for our CB350 customers in India and glad to receive an overwhelming response for this activity. Customer first is our guiding principle and we aim to retain the highest level of customer delight by providing global level quality products and services.”

Speaking on the initiative, Yadvinder Singh Guleria, Director, Sales & Marketing, Honda Motorcycle & Scooter India said, “As they say, real celebrations begin when you are back home, our BigWing team specially curated this very unique Home Coming Fest. The CB350 customers got a lifetime experience of witnessing first hand, the manufacturing of the very machines they are riding. It was rewarding to see their excitement and ethusiasm. To summarise, the home coming isnt just about the H’ness CB350 & CB350RS, its about riding community and bonding over sharing of their experiences.”

One of the prime focus of the Homecoming fest is Dreamers’ café, exclusively designed for customers to experince the legacy and history of HMSI, in a way which will be memorable and aspirational. The Dreamer’s café is a part of Rupantar Journey- the transformation project of Honda Motorcycle and Scooter India.

The fest included a guided plant tour and various fun and exciting activities including Ted Talk, Raizen art, Riding experience sharing, Videography training by GoPro among many others to establish a connect between the customers hailing in from various parts of the country while also integrating them firmly into the Honda family.

Advertisement

Comments

Advertisement
Advertisement
Have You Say
Advertisement