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Edelweiss Group backs Indian athletes all the way

By M4G Bureau - September 03, 2018

The brand took the OOH route to highlight its support for the Indian contingent at the Jakarta Asian Games 2018

Even as the Jakarta Asian Games 2018 drew to a close with the Indian contingent raking in a record haul of medals ever won by India in the Games history, the support extended to the athletes from different quarters stood out, especially from financial services major the Edelweiss Group which is a long-term partner of the Indian Olympic Association (IOA).

Edelweiss Group had extended their best wishes to members of the Indian contingent participating in the Asian Games 2018 through an OOH campaign. An extension of #Beunlimited campaign, the brand turned the spotlight on the athletes representing the Indian contingent in diverse sporting disciplines, such as, gymnastics, shooting, volleyball, hockey, golf, boxing, swimming and judo.

The brand came up with breakthrough innovative concept executed in Mumbai was handled by Headsail Media Services Pvt. Ltd.

Commenting on the campaign, Shabnam Panjwani, Head Marketing & Communication, Edelweiss Group says, “The objective was to bring out the #BeUnlimited spirit of the athletes that resonates with Edelweiss. Every time these athletes play in the world arena, they play as one team, for one country, with one vision. Through this outdoor campaign based on the theme - koi bhi limit, limit nahi hoti Edelweiss salutes the untiring spirit of Team India.” 

Vijay Jain – Founder & CEO of Headsail Media Services Pvt. Ltd. comments, “Marketing is not always about doing ad extensive campaign, sometimes you must break the shackles, come up with some breakthrough innovative strategy and execution. The future of OOH will be defined by innovations, So we came up with path-breaking innovative campaign. The idea was to give life to the creative that would relate to professional sports of the athletes, innovatively on the billboard. It is delighted to have the opportunity to work with such renowned brand like Edelweiss”.

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