Brand Insights

Vodafone’s ZooZoos, coming soon to a theatre near you!

ZooZoo, the most loved mascot of Vodafone will get closer to the audiences at cinema halls, starting with DT Cinemas at Promenade Mall, Vasant Kunj.

Published

May 20, 2013

VJ Media Bureau

Till now Vodafone’s famous ZooZoos were enticing the audience from TVCs, but now the brand’s mascots have come out from the screens to get more closer to the audience. Continuing the brand’s presence through ZooZoos and the current popularity of Zoozoo in market, Vodafone has executed a new innovation by taking ZooZoo’s to the Cinema halls.

The first hall proposed by Vodafone for this initiative is DT Cinema located at Promenade Mall, Vasant Kunj on 18th May and 19th May 2013.

Under this initiative, the masscots were placed randomly on various seats in DT Cinema hall at DLF Promenade. The idea was to create an excitement with the audience who have come to watch the movie in the hall. It certainly created a special attraction with children having a life size ZooZoo sitting next to them while watching the movie. This innovation definitely caught the eyes of various customers and left a long lasting impact of ZooZoo’s presence in the movie hall. Vodafone has also branded the cinema hall completely with its product ‘Trial pack 49’.