Ocean Outdoor partners with Cityz Media in Klépierre’s French shopping centres

Ocean Outdoor, the Digital Out of Home (DOOH) advertising company, has entered a partnership with Cityz Media, one of France’s main Out of Home and DOOH media owners. 

The deal covers Klépierre’s retail destinations in France comprising 38 malls including Créteil Soleil and Val d’Europe in Paris Region, and Grand Place in Grenoble. 

Ocean’s brand experience and innovation team, Ocean Labs, will partner on the roll out of large scale OOH and experiential productions across Klépierre’s estate in France, supported by its in-house design division, Ocean Studio. 

The deal also includes Klépierre joining Ocean’s long-standing international sales network, The Alliance, which spans 12 international territories. 

The partnership forms part of Cityz Media’s DOOH contract with Klépierre which has been successfully retained following a competitive tender. Cityz Media also act as media operator for Westfield in France. 

The OOH portfolio includes a mix of large and small format full motion screens, as well as access to environment takeovers and experiential opportunities. 

Ocean currently operates in seven other European markets including the UK, the Netherlands, the Nordics and Germany. 

Commenting on the deal, Didier Quillot, CEO of Cityz Media, said, “We are thrilled to have Ocean Outdoor as a partner in our upcoming contract with Klépierre. This allows us to build on past successes, combining Cityz Media’s DOOH expertise with Ocean’s world class Labs and Studios offering. 

“Having access to Ocean Labs and Studio will power our DOOH production capabilities, tapping into the best creative minds in the business to deliver quality experiences for brands and audiences across Klépierre’s destinations.” 

Catherine Morgan, group managing director of Ocean Labs, said: “Ocean’s entry into the French market reflects the exceptional growth of DOOH in premium malls. We’re excited to bring our Ocean Labs and Studio capabilities to France with Cityz Media and Klépierre, giving brands and agencies new ways to stand out, build deeper audience connections and deliver impact at scale across France’s leading retail destinations.” 

Ocean Labs and Studios will now operate in nine markets, an additional two countries to the seven markets where Ocean operates screen businesses.