OAC

Moving Walls’ Srikanth Ramachandran to join OAC 2026 panel on how OOH can draw higher spends

Having built one of the world’s leading media technology companies focused on audience intelligence and location-based advertising, Srikanth will bring a global perspective on how OOH can strengthen its digital capabilities and secure a larger share of advertising investments.

Published

July 17, 2026

M4G Bureau

The 20th edition of the Out-of-Home Advertising Convention (OAC) 2026 will feature Srikanth Ramachandran, Founder and Group CEO, Moving Walls, as a panelist for the session titled ‘Grabbing a share of the Digital Pie: How OOH can get its act together’.

A globally recognised entrepreneur and technology leader, Srikanth has been instrumental in transforming how brands engage audiences in motion by combining data intelligence, measurement and contextual storytelling across physical environments. Under his leadership, Moving Walls has earned several international accolades, including recognition from TiE50, Unilever Foundry30 and Campaign Asia’s Most Valuable Product.

In recent years, Srikanth’s contributions to the advertising and technology ecosystem have received widespread recognition. In 2026, he was honoured with Campaign Asia’s 50over50 Award, while in 2025 he was named the Overall Winner in the Established Entrepreneur category at the Entrepreneur of the Year Awards in Singapore, recognising his role in building Moving Walls into a global enterprise.

An alumnus of Nanyang Business School, Srikanth has also held leadership positions at IBM Singapore and founded Knowledge Dynamics, which subsequently merged with a NYSE-listed company. Beyond business, he actively mentors emerging entrepreneurs through Startupbootcamp’s Sustainability Fund and serves on the boards of several technology companies across Asia.

At OAC 2026, Srikanth will join fellow industry leaders to discuss how the OOH industry can position itself to capture a greater share of advertising spends that are increasingly being directed towards digital media. The panel is expected to explore how enhanced measurement, audience intelligence, data capabilities and technological integration can help OOH demonstrate greater accountability and effectiveness to marketers.

The 20th edition of OAC will be held on 24-25 July 2026 at the Grand Hyatt, Goa, bringing together leading voices from marketing, media, technology and advertising to explore bold ideas, challenge conventional thinking and reimagine the future of the Out-of-Home industry under the theme, ‘Do The X!’.