“OOH gets more dynamic & integrated,” says Rupa Murudkar of Cholayil as she joins OAA jury

The OOH Advertising Awards (OAA) 2026 has welcomed Rupa Murudkar, Vice President – Marketing, Cholayil Private Limited, to its jury panel for the landmark 20th edition of the awards. 

A seasoned marketing leader with over twelve years of experience across some of India’s most respected FMCG organizations, Rupa brings a unique blend of commercial acumen and brand-building expertise to the jury. Her career spans leadership roles at Unilever, ITC Limited, Godrej Consumer Products Limited (GCPL), and Emami, where she has worked across sales, marketing, portfolio management, and business growth functions. 

Over the years, she has led and managed several prominent personal care portfolios, including heritage cooling brands, premium wash products, and beauty categories. With experience spanning both on-ground channel management and strategic brand stewardship, she has consistently driven market expansion, visibility, and business performance across diverse consumer segments. 

Currently serving as Vice President – Marketing at Cholayil Private Limited, Rupa is responsible for shaping the strategic marketing direction of the company’s portfolio, overseeing brand growth, consumer engagement, and market development initiatives. 

Commenting on the milestone edition, Rupa said: “The 20th edition of the OOH Advertising Awards is a strong milestone for the industry, reflecting how outdoor has continuously evolved with changing consumer behaviour and technology. It’s encouraging to see the platform recognise creativity, innovation, and effectiveness in OOH, especially as the medium becomes more dynamic and integrated today. Congratulations to the organisers for sustaining and elevating this platform over two decades.” 

Scheduled alongside the 20th edition of the OOH Advertising Convention (OAC), the OOH Advertising Awards 2026 will continue to celebrate excellence in creativity, innovation, effectiveness, and execution across the outdoor advertising ecosystem, bringing together leading brands, agencies, marketers, media owners, and industry stakeholders from across the country.