Kalamandir Jewellers’ festive offer campaign extends across bus shelters and hoardings

Kalamandir Jewellers has rolled out a multi-format outdoor campaign spotlighting its festive offer on making charges for 22KT gold jewellery, using a mix of 3D transit media and traditional hoardings to build widespread visibility. 

At the center of the campaign is a bold creative highlighting “7%” making charges across jewellery categories including Polki, Antique and Plain gold. The typography-led visual is supported by rich maroon and gold festive aesthetics, aligning with the brand’s premium positioning while maintaining high legibility in high-traffic transit environments. 

A key highlight of the execution is the 3D installation at bus shelters, where the numeral “7” has been designed to physically protrude from the media unit. The dimensional build creates depth and shadow play, making the offer visually stand out for commuters waiting at bus stations. Positioned at eye level and dwell-time heavy locations, the format leverages prolonged visibility and repeated exposure. 

Complementing the transit installations, the campaign has also been extended to large-format hoardings across the city. While these sites carry the same creative communication and offer messaging, they use a flat print format without the 3D extension. This ensures message continuity while enabling scale through arterial road coverage and vehicular traffic impact.