12 new Earth Series LED Screens illuminates Mumbai

In a major boost to Mumbai’s fast-evolving digital out-of-home (DOOH) ecosystem, Xtreme Media, has completed the installation of a new cluster of large-format digital screens across Sion, Thane, and Lower Parel. The installations, featuring Xtreme Media’s flagship Earth Series outdoor LED displays, mark a significant step toward building a more connected, high-impact digital advertising network in one of India’s busiest cities. 

The rollout includes 12 new LED displays across high-traffic zones – 8 screens in Sion and Thane, and 4 along Senapati Bapat Marg in Lower Parel, one of Mumbai’s most prominent commercial and transit corridors. Each site has been strategically chosen to maximise visibility and engagement, ensuring brands can deliver premium campaigns to a diverse urban audience. 

Several of these installations also feature gold wire technology, which enhances durability and performance in India’s varied weather conditions — an important advantage for outdoor media owners looking for long-term reliability and minimal maintenance. 

Driving the Next Phase of DOOH Growth 

The new installations reflect a growing momentum in Mumbai’s transition from traditional static billboards to intelligent, energy-efficient digital networks. With high-brightness, low-power LED panels, the Earth Series displays enable advertisers and media owners to create dynamic, visually rich campaigns that stand out in both day and night environments. 

Xtreme Media’s Earth Series has become a preferred choice for DOOH operators in India, offering a balance of ultra-high brightness (up to 10,000 nits), low power consumption through common cathode technology, and superior longevity. These features make it ideal for 24×7 urban visibility, even in areas with dense traffic and environmental stress. 

Reliability and Service Efficiency 

One of Xtreme Media’s key differentiators is its emphasis on seamless service and operational reliability. The Earth Series displays are designed for long-term performance with minimal downtime. The company’s support infrastructure ensures quick response times and consistent post-installation assistance, allowing media owners to focus on revenue generation rather than technical upkeep. 

This approach has helped Xtreme Media build strong partnerships with outdoor media operators across the country, reinforcing its reputation for quality and dependability. 

Redefining the Outdoor Landscape 

The installations at Sion, Thane, and Lower Parel aren’t just about adding new digital inventory – they signify a larger evolution in the way outdoor communication functions in Indian cities. These high-footfall digital sites serve as premium platforms for both commercial advertisers and public awareness campaigns, enabling real-time messaging, creative flexibility, and measurable audience engagement. 

By blending smart technology with strategic placement, Xtreme Media continues to set benchmarks for DOOH excellence in India’s metropolitan markets. The Earth Series installations have once again demonstrated how advanced LED solutions can transform traditional outdoor spaces into dynamic storytelling canvases. 

Setting the Standard for the Future 

With this latest expansion, Xtreme Media has further strengthened its position as the leader in India’s outdoor LED display segment. The Earth Series 6.67mm LED has proven to be a dependable, energy-efficient, and future-ready choice for media owners – reaffirming its place as the benchmark for digital display performance in India’s growing DOOH sector. 

As cities like Mumbai continue to embrace smart urban infrastructure and digital transformation, installations like these are shaping the future of outdoor communication — one screen at a time.