Creative Concepts
Whatsapp’s privacy message on Bandra-Worli Sealink
The campaign effectively ties the brand’s core message, privacy and connection.
In a stunning display of out-of-home (OOH) advertising, Meta and WhatsApp have launched a memorable campaign that transforms one of Mumbai’s most iconic landmarks. The Bandra-Worli Sea Link, a symbol of the city’s modern infrastructure, has become the canvas for a dynamic video projection campaign celebrating the seamless connectivity offered by WhatsApp.
The campaign, brought to life with creative partners Throwback and Hyperlink, utilizes advanced projection mapping technology to display animated messages directly onto the sea link’s cables. The visuals, which have quickly captured the public’s attention, feature vibrant green and white lights that animate into key brand messages such as “Message Privately” and the familiar “WhatsApp” logo.
The campaign effectively ties the brand’s core message, privacy and connection, to a physical landmark that embodies connectivity. By choosing a location that is synonymous with linking two parts of the city, Meta and WhatsApp are visually reinforcing their role in connecting people in their daily lives.
AUGUST 2025
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
Regulations strengthen OOH, say key industry players
Tata Coffee Gold awakens senses with 3D aroma-anamorphic experience
LOVETC paints Kolkata’s Durga Puja in lilac with taxi branding campaign
Billboards that spark cravings – Hocco’s bold take on OOH advertising
Kalpataru Magnus Project launches OOH campaign
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Blinkit in association with Kinetic India goes all Bollywood
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)
BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...
Zoya brings creative elegance to the streets through OOH campaign
The campaign is executed by Platinum Outdoor
Bengaluru’s AI Billboard by CARS24 puts traffic violations on the big screen
The campaign is executed by Signpost India
Specsavers launches playful OOH stunt with “Printing Error” billboard
The execution cleverly cuts off both the tagline and the familiar green-and-white logo, making it appear as if the billboard...
HouseEazy launches long-term OOH campaign
The campaign is conceptualised and executed by Times One
The Guardian’s “The Whole Picture” US campaign
The campaign's central theme is to showcase how The Guardian offers a complete view of a story, moving beyond simplified...
Ocean Outdoor rolls out month long festival for Women’s Rugby World Cup
Coverage is appearing across 31 DOOH screens featuring content from all 32 games, building anticipation and exposure ahead of the...
Disney+ brings characters to life on London tube escalators
From Homer Simpson to Elsa and Buzz Lightyear, commuters were treated to the surprise of seeing their “spirit character” appear...
Lemma hits global milestone with 3.5 million DOOH screens
Driving results across the entire ad funnel, Lemma Achieves new scale in Programmatic DOOH driving measurable outcomes from OOH Ad...
Vistar Media launches Programmatic Guaranteed
Programmatic Guaranteed allows advertisers to lock in delivery and pricing on select inventory, while giving media owners better visibility into...
The future of programmatic 2025: Research by WARC
The report is based on insights from both WARC and external research, providing an overview of the marketplace and deep...
-
Campaigns
Bengaluru’s AI Billboard by CARS24 puts traffic violations on the big screen
-
Brand InsightsBillboards that spark cravings – Hocco’s bold take on OOH advertising
-
Campaigns
Zoya brings creative elegance to the streets through OOH campaign
-
TendersChitra OOH secures long-term advertising rights on Airport-Gandhinagar Road