Outdoor Asia (August 2021)
MEDIA MATTERS : A class act, much needed, ‘Rate card will drive advertiser’s confidence in OOH’ , What an industry body can do for OOH, LEADERSHIP: Haresh Nayak, Group MD, Posterscope South Asia & President, Posterscope APAC , STATE OF BUSINESS : A New Beginning , Bengaluru back on billboards map: What Specialists think , THINK DIGITAL : Ocean Outdoor unveiling DeepScreenTM 3D DOOH Ocean Outdoor partners with Discovery to share the Olympic spirit Broadsign powers Swiftmile programmatic micromobility ad network , RESOURCE
MEDIA MATTERS : A class act, much needed, ‘Rate card will drive advertiser’s confidence in OOH’ , What an industry body can do for OOH, LEADERSHIP: Haresh Nayak, Group MD, Posterscope South Asia & President, Posterscope APAC , STATE OF BUSINESS : A New Beginning , Bengaluru back on billboards map: What Specialists think , THINK DIGITAL : Ocean Outdoor unveiling DeepScreenTM 3D DOOH Ocean Outdoor partners with Discovery to share the Olympic spirit Broadsign powers Swiftmile programmatic micromobility ad network , RESOURCE
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When DOOH goes social
loveholidays turns other brands’ billboards into its own holiday prompt
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‘Move beyond data to gather insights’
Vadilal’s heat take over in Gujarat
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Britannia Jim Jam’s Marvel inspired activations
The campaign is conceptualised and executed by Coral Media
Sunfeast Dark Fantasy activates ‘Party with SRK’ campaign with Live Party on a Hoarding
The brand revealed that as part of this campaign they will be fulfilling the fantasy of “Party with SRK” for...
Nykaa turns Mumbai’s Carter Road into a sun-care playground
Timed with Mumbai’s longer, harsher summer days, the activation leans into a simple but often ignored behaviour: sunscreen is still...
KFC builds buzz in Vizag with a towering sand bucket activation at RK Beach
The brand turned to the shoreline to mark its arrival in Vizag, quite literally shaping its brand into the landscape.
PDSN Media executes SBI’s turnkey branding takeover on Metro Aqua Line 3
Spanning across Vidhan Bhavan, Dadar and T2 CSMIA Metro Station, the campaign transforms three of the Aqua Line's busiest transit...
Sri Garima Publicity installs LED screen at the main gate of Ram Mandir, Ayodhya
The screen measures 20x10 ft and is positioned at the entrance to one of the most visited religious destinations in...
ad:tech New Delhi 2026 kicks off
Held under the theme “The Bold Front,” day 1 of the conference had conversations around how human creativity and intelligent...
Apple TV+ turns Times Square corner into a Formula 1 racetrack
The streaming platform uses the architecture of a DOOH site to recreate the thrill of an F1 turn.
High on Holograms: When the virtual gets real and the real gets cutting-edge
Immersive technologies are redefining what’s possible when it comes to the intersection of brands and consumer experience. In this highly...
When Glasgow’s real women became quiet icons on OOH
This campaign executed across Ocean Outdoor screens in Glasgow, UK, featured works by Scottish contemporary artist Gerard M Burns, who...
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Campaigns
Sunfeast Dark Fantasy activates ‘Party with SRK’ campaign with Live Party on a Hoarding
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Industry NewsGeopath and OAAA Advance Next-Gen OOH Measurement with Ipsos Pilot
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PeopleMultiply Media Group appoints Elie Hajjar as Chief Operating Officer
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Insights‘It cost me a promotion, after that, I never said no to anything’