OOH is the superstar for Star Pravah’s new show promo

The action seems to be back in the large format OOH space and as expected it’s the entertainment sector that is generating the buzz. In this recent campaign, Active Media Innovations partnered with Star Pravah for the launch of their new dance reality show ‘Mi Honar Superstar’ . The idea was to create a larger-than-life sensation around the dance show with huge images of dancers performing projected onto building surfaces across cities in Maharashtra, like Mumbai, Pune and Nasik.

Active Media Innovations directed and executed the entire post-production for the projection content which was specially shot for the campaign. The content was then shown on building surfaces across cities via high resolution projection mapping.

The campaign became a huge talking point, with the mega moving images, visible from far and wide, and generated excitement and curiosity across the state.