OPPO’s Billion Beats up the World Cup tempo

Leading smartphone brand OPPO Mobiles unveiled a unique marketing campaign “Billion Beats” with a power packed TVC for the ICC Cricket World Cup that has got underway. As part of the campaign, ITW Playworx, the Entertainment, Media & Communications arm of ITW Consulting, the creative agency for the brand, is initiating a range of activities including on-ground activations. Also, the agency has roped in musician duo Meet Bros for creating a pulsating World Cup anthem for OPPO Mobiles.

Speaking on the same, Will Yang, CMO, OPPO South Asia, says, “Our experience of being associated with cricket in India has helped us understand how cricket moves people, irrespective of age or gender and the excitement levels soar especially during the World Cup. In line with our efforts to create unique experience for our consumers, we want to leverage our partnership with ICC and BCCI to unite the Indian fans. We hope that the song created by Meet Bros will build great enthusiasm among the Indian Cricket fans. The song will further reflect the mood of the nation and would beautifully capture the frenzy of cricket crazy fans.”

Sidharth Ghosh, CEO, ITW Playworx says, “We cherish our association with OPPO and are proud to be associated with their World Cup campaign. Meet Bros have done a tremendous job with the anthem and we look forward to creating an indelible mark by delivering a successful campaign for OPPO this World Cup.”

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