Prakash Publicity bags PPP contract for media rights

Bareilly-based Prakash Publicity has bagged the media rights from Bareilly Nagar Nigam in lieu of maintaining six major traffic intersections in the city on a PPP basis. The rights have been won for a 10-year period, whereby the OOH firm will be putting up back-lit and front-lit unipoles, street furniture like benches and dustbins in different parts of Bareilly city.

Sanjeev Arora, Managing Partner, Prakash Publicity told Media4Growth that the company will aim to attract both national and local advertising to its media. Currently, the local OOH market is seemingly underperforming owing to high media costs. Sanjeev is hopeful of being able to offer media at more reasonable costs to the advertisers.