Campaigns
Adani Fortune makes a big splash on 5 Delhi Metro lines
The one-month brand campaign has been executed by eg. communications
Adani Fortune has launched a major brand campaign n Delhi NCR with the branding of five Delhi Metro lines. The month-long Metro branding, executed by eg. communications, draws consumer attention to the brand’s product range.
The branding covers DMRC Line 2 (Samayapuri Badli to Huda City Center), Line 3/4 (Dwarka to Noida City Center/Vaishali), Line 5 (Mundka to Inderlok/Kirtinagar), and Line 6 (Kashmeri gate to Escorts Mujesar).
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Innovative Use
Rare Beauty launches scratch-and-sniff billboards for new fragrance
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People
Abhijit Sengupta, CEO of OAP Mediatech joins OOH Capital as a Partner
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People
Ajit Varghese joins Madison Media as Partner and Group CEO, Media & OOH
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Campaigns
Digital displays turn Mumbai’s streets into a Wimbledon narrative