“The power of creative ideas to be given more importance”

Matthew Dearden, OOH Business Adviser & Entrepreneur, UK discusses “How DOOH can be used to create value for media owners & brands’ at the 13th edition of Outdoor Advertising Convention (OAC), 2017.

Matthew throws light on the vital components which should be kept in mind for effective use of Digital OOH. He states, “The power of context’ is to understood. Right communication at right place, to right people at the right time is the key to success. The power of public promise is another important element. Brand building drives the growth and to maximize the profit you need both – optimum brand campaign as well as activation. Outdoor excels at brand building and increases profit”.

The session also focused on ten steps to digital heaven like – captivating valuable pedestrian audiences. Having the right mindset and strategy to make your customers win. “The power of creative ideas to be given more importance and the brand’s need to sell what the customer needs. Educate the media owners and brands for great creative and educating for smarter media planning is essential,” opines Matthew.