OOH business adviser & ex-President, Clear Channel Europe Matthew Dearden to address OAC 2017

Matthew Dearden, who is a widely known business leader, adviser & entrepreneur with particular expertise in OOH advertising, will be speaking on the theme of ‘How DOOH can be used to create value for brands’ at the upcoming Outdoor Advertising Convention (OAC) at Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai during July 28-29, 2017. Matthew firmly believes all progress is made by unleashing human potential, and that constructive disruption happens when you are brave in really committing to your customer. He served until July 2016 as President of Clear Channel Europe and a member of Clear Channel International’s Leadership Team.

Matthew joined Clear Channel as CEO of the UK business in August 2010, leading its return to profitable growth notably through igniting a digital revolution – growing from sub-5% digital revenues to over 50%. Before joining Clear Channel, Matthew was Marketing Director for British Telecom’s consumer business. Matthew has also held several roles in digital TV and telephony at cable company Telewest Broadband having started his career as an Assistant Brand Manager and Brand Manager at Procter & Gamble.

Matthew was also the FEPE President until June 2017.