Campaigns
Pepsi innovatively quenches youth thirst for spontaneity
DDB Mudra conceptualised and created a beach-like atmosphere at a bqs, highlighting the Pepsi promise of a great weekend
In order to promote this season’s communication theme i.e. celebrating the irrepressible youth spontaneity, Pepsi adopted a path-breaking approach with the ‘Socha nahi, ji gaya, Pepsi thi pi gaya’ tagline. Taking its buoyant approach to the outdoor medium, the brand crafted a beach side at a bqs in Delhi NCR with hay décor, easy chairs, stand fans, etc.
Conceptualised and created by DDB MudraMax, the innovation underlined the opportunity for people to get away from the Delhi summer with a refreshing fizzy drink. Targeted at the younger audience, the innovation intended to utilise the dwell time of commuters while they waited for buses.
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Deconstruct turns campus insights into OOH with Blinkit
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Júpiter turns empty billboards into ads for aluminium foil
The campaign is executed in Montevideo, Uruguay
Wispr Flow turns Bengaluru traffic into OOH campaign
By branding entire fleets of autos in a distinct, soft-toned visual identity, the campaign ensures repeated, unavoidable visibility across the...
Netflix takes Apex to new heights with live billboard climb
At the heart of Times Square, the campaign transformed a standard billboard into a live-action experience, featuring actress Charlize Theron...
Netflix brings ‘Glory’ into the Mumbai Metro
What sets the execution apart, however, is the use of boxing glove-shaped hand grips, a clever contextual innovation that turns...
Wise turns “unwise banking” into a public spectacle across London
The campaign is conceptualised by Ace of Hearts and executed in London
UltraLED Displays unveils Mumbai experience centre
The company plans to roll out five additional experience centres across major cities as part of its nationwide expansion strategy.
Philips PPDS installs 6x2m LED wall at Saarländisches Staatstheater
Opened in 1938, the Saarländisches Staatstheater (Saarland State Theatre) is a cultural landmark in Saarbrücken – the largest city in...
BackLite UK unveils The Knightsbridge as newest addition
The Piccadilly Underpass site, which sits alongside Hyde Park Corner, incorporates two new 2.8m x 14.4m screens, which between them...
Skycom Unveils ‘The Social Tree’ at Nexus Select CityWalk
The four-sided LED screens together form a continuous visual canvas of nearly 1,950 sq. ft., operating at a resolution of...
Sri Garima Publicity installs LED screen at the main gate of Ram Mandir, Ayodhya
The screen measures 20x10 ft and is positioned at the entrance to one of the most visited religious destinations in...
