Campaigns
Pepsi innovatively quenches youth thirst for spontaneity
DDB Mudra conceptualised and created a beach-like atmosphere at a bqs, highlighting the Pepsi promise of a great weekend
In order to promote this season’s communication theme i.e. celebrating the irrepressible youth spontaneity, Pepsi adopted a path-breaking approach with the ‘Socha nahi, ji gaya, Pepsi thi pi gaya’ tagline. Taking its buoyant approach to the outdoor medium, the brand crafted a beach side at a bqs in Delhi NCR with hay décor, easy chairs, stand fans, etc.
Conceptualised and created by DDB MudraMax, the innovation underlined the opportunity for people to get away from the Delhi summer with a refreshing fizzy drink. Targeted at the younger audience, the innovation intended to utilise the dwell time of commuters while they waited for buses.
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Vistar Media’s Head of Retail Media, Sean Cheyney, to speak at OAC 2025
G3 Media joins COMMB to strengthen OOH presence in Canada
Meta AI’s contextual OOH billboards ask the right questions in Delhi and Lucknow
DDX Asia is back with its 3rd edition to be held in Mumbai on February 12 and 13, 2026
Vyoo to showcase AI-Powered OOH measurement at OAC 2025 Expo
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
Blinkit in association with Kinetic India goes all Bollywood
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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OnePlus India takes over Bengaluru Metro with full-train wrap
The campaign is executed by Rapport Chrome
CaratLane rolls out the red carpet for national flight attendant day
The campaign is executed by Xperia Group
Myntra goes big for its “End of Reason Sale” OOH campaign
The campaign is executed by Posterscope
bigbasket turns bus shelters into vertical gardens for World Environment Day
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Duville Estates’ new OOH campaign for its Riverdale Grand
The campaign is conceptualized by QMP Triloke.
Koddi and DEEL Media join hands to streamline DOOH buying across screens
The partnership follows Koddi’s recent expansion of its retail media capabilities in-store and on-site
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OACCEO & Founder of PODO Media Network, Daewon Kim to speak at OAC 2025
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OAAGeneral Manager, Head of Media at Sun Pharma, Tejash Chheda joins OAA 2025 Jury.
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OAAPernod Ricard India’s Head of Media and Digital, Aatika Ansari joins OAA 2025 jury
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Industry News‘The Attention Dividend’ – premium large format DOOH commands 5x more attention than digital channels
