Cheil Worldwide SW Asia brings on board Arun Sharma as VP

Cheil Worldwide SW Asia has appointed Arun Sharma as Vice President, Integrated Strategic Planning. Sharma will be working closely with Atishi Pradhan, Chief Strategy Officer of the company, in creating brand opportunities to drive brand growth and experiences.

Sharma comes on board with over a decade and half years of experience that cuts across categories and businesses that include aviation, automobiles, banking & finance, confectionery, FMCG, technology and telecom. He earlier worked with DDB Mudra Delhi as Vice President and Head Strategic Planning.

Prior to DDB Mudra, he has worked with Contract Advertising, ABN Amro, Rediffusion Y&R, Lowe Lintas. He has handled clients like Airtel, Cisco, Dabur, Danone, Huawei, Marico, Maruti, Muthoot, NIIT, SpiceJet, Spice Telecom, Whirlpool, Wrigley’s, Yamaha, to name a few.

Hari Krishnan, COO, Cheil Worldwide, SW Asia, said, “Delivering integrated communications for clients is a norm today and this makes for planning to be extremely multi-dimensional.  Arun’s skill sets and passion for ideas are a perfect fit to deliver on these complexities and are in sync with both client demands and Cheil India’s growth story.

Atishi Pradhan, Chief Strategy Officer, Cheil Worldwide, SW Asia, added: “In today’s complex media world, planning has increasingly become critical to craft a consistence voice for the brand which is both lucid and articulates the brand story. I am delighted about Arun’s coming on board.
We have worked together before and he brings a great combination of left and right brain thinking. His passion for his work and his innate curiosity make him valued by clients and colleagues alike.