Magazine

Issue Overview:

• Special Story: OOH 2025 – A Year in ReviewA comprehensive recap of how the OOH industry evolved in 2025, covering consolidation, regulatory changes, and collaborative creativity across markets.
• Global Industry Developments Coverage of the Omnicom–IPG merger and the subsequent global creative network restructuring, including the retirement of legacy agency brands.
• WOO APAC Forum, SeoulHighlights from the World Out of Home Organization’s APAC Regional Forum held in Seoul, focusing on DOOH innovation, measurement, programmatic growth, and Asia’s rising influence in global OOH.
• Policy Watch: Indian MetrosAn overview of Mumbai’s BMC Outdoor Advertisement Policy 2025 and Bengaluru’s updated OOH governance framework, outlining regulatory intent and market impact.
• OOH Campaign Trends of 2025Key creative directions that defined the year:
  •    Brand-to-brand collaborations on outdoor sites
  •    OOH designed for social media amplification
  •    Humour-led campaigns driving talkability
  •    Landmark projections and city-scale spectacles
  •    Campaign Round-ups & Creative PicksA curated selection of standout OOH campaigns from India and global markets that broke away from conventional formats.
• Market Watch: Western IndiaIn-depth perspectives on Gujarat and Maharashtra’s OOH and DOOH ecosystem, with insights from brand marketers and media owners on localisation, scale, formats, and ROI.
• Brand Marketers on OOHInterviews with senior brand leaders sharing how they are leveraging OOH and DOOH for visibility, trust, and performance across categories like FMCG, healthcare, retail, and lifestyle.
• Digital Display FocusExamination of the convergence between buyers and sellers in the digital display ecosystem, highlighting technology evolution and collaboration.
• Opinion & Expert ColumnsThought leadership pieces from global and Indian OOH professionals reflecting on creativity, innovation, and the future of the medium