Milestone Brandcom planned and executed the innovative campaign in three cities
The telecom major organised various entertainment and welfare activities to engage with lakhs of people congregated for the Rath Yatra
Innovative billboard creatives and eye-catching mall branding in Mumbai create OOH mileage for the show
Croma creates 3D experience in the outdoor
The campaign was rolled out in Bangalore, Delhi & NCR, Chennai, Hyderabad and Chandigarh
The innovation was executed at Mahim Causeway, targeting SEC A & B audience
The OOH firm used a range of OOH formats like Tab Cabs, billboards, bus back panels and hand side panels, station branding and bqs in Mumbai
Recognise and reward good creativity in the outdoor space, says DaCunha
The Out-of-Home platform is social and perhaps the oldest form of social media, say Santosh Padhi & Emmanuel Upputuru
The 21-days campaign has been executed in Delhi, Mumbai, Bangalore, Pune, Hyderabad, Kolkata and Kochi