The campaign was targeted at the health conscious SEC A+, A & B category audience, predominantly in Delhi NCR
The OOH firm won golds in the"Best Public Awareness / CSR Event / Activation category for the Arogya Rath Campaign and the"Best Road-show of the Year...
PSI strategically captured student dominated locations for the campaign
A swanky'tinstallation' of a vintage car greets the guests at the Orion Mall atrium
The campaign has been deployed on various formats such as hoardings, bqs and unipoles
The campaign features a number of innovations using media like hoardings, bqs, flyovers, unipolse, amusement park media, mall media
The initiative illustrates how social messages can be effectively communicated through OOH
Milestone Brandcom planned and executed the innovative campaign in three cities
The telecom major organised various entertainment and welfare activities to engage with lakhs of people congregated for the Rath Yatra
Innovative billboard creatives and eye-catching mall branding in Mumbai create OOH mileage for the show